About the Project
We have developed a logo and key brand identity elements for the fintech company Staple. Staple is a blockchain platform designed for a broad audience looking to enter the world of cryptocurrency. Therefore, when working on the brand identity for the platform, we focused on simplicity, clean lines, and a minimalist aesthetic.
For the new financial service, we created a logo, defined a color palette, and demonstrated how these style elements can be applied across various formats, from business cards to brochures. We also designed a landing page to showcase the platform based on the new brand identity.