1C Skills Camp 2021
The 1C Skills Camp is a series of free training sessions and skills competitions for IT students and professional developers.

Objectives

The target audience of the campaign was IT students and beginner developers from Asia, Latin America, and North Africa.

  1. To attract the attention of the target audience to the event and to the 1C brand
  2. To warm up the audience to boost motivation for participation in the Camp 
  3. To engage users in the event  

Results

We closed the campaign a week earlier after getting the target number of entries faster than we had planned.

210+
registrations
11%
conversion

What we did

We mapped out collaboration with the client’s design team with the client’s design team to create images for the promo campaign.

We developed a content plan, texts, and a template design. We managed the campaign on social media (Facebook, Instagram, LinkedIn), including monitoring and analytics.