The target audience of the campaign was IT students and beginner developers from Asia, Latin America, and North Africa.
We closed the campaign a week earlier after getting the target number of entries faster than we had planned.
We mapped out collaboration with the client’s design team with the client’s design team to create images for the promo campaign.
We developed a content plan, texts, and a template design. We managed the campaign on social media (Facebook, Instagram, LinkedIn), including monitoring and analytics.
Thanks to the team for the advertising campaign. It worked. Results varied depending on the country with some showing better outcomes than others, but it worked despite the 1C brand being new in these regions.
The campaign taught us that the same audience in different regions can react to 1C in different ways. Social media works well for some countries while offline channels have greater success in others.
Special thanks for collaboration in designing social media visuals.