Autodesk BIM for Uzbekistan
Autodesk develops products and services for architecture, engineering, construction, manufacturing and other industries.

Objectives

The project targeted managers and specialists at construction and architecture firms. We wanted to promote BIM products and technology among social media users in CIS region.

  1. Increase brand awareness
  2. Build a potential user base

Results

We used the campaign to gauge the Uzbek audience’s interest in BIM solutions and produced results that helped our client refine their marketing strategy in the region.

5 days
duration
11%
conversion
2,000+
clicks

What we did

We polished the content on the page provided by Autodesk’s global marketing team. We suggested changes considering local communication specifics. We created copy and designed visuals for the campaign and launched it on Facebook and Instagram.