Dassault Systèmes
Dassault Systèmes is a major developer of software for 3D modelling and PLM systems, including CATIA и Solidworks. The company organised an online conference, CATIA Day, to promote its industrial design solutions.

Objectives

Dassault Systèmes mainly relies on targeted ads on Facebook and Instagram to promote its events in the CIS. The company wanted to try out and assess the viability of other platforms and formats for attracting CATIA Day participants.

  1. Attract the target audience
  2. Raise visits
  3. Reach registration targets

Results

from $4
cost per registration
50+
registrations within 6 days

What we did

Our job was to seek out online communities frequented by our target audience: chief engineers and designers, CPO, CEOs and commercial directors, computing engineers and managers interested in design. We short-listed influencer channels on YouTube and Telegram to post native advertising and created original content for each channel taking into account their communication specifics.