SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce.
SAP Coder is a contest for independent software developers and SAP’s partners in the CIS introducing the IT community to SAP Cloud Platform and its resources for fast business app development.

Objectives

  • Promote the SAP Cloud Platform
  • Increase awareness about the platform among IT professionals
  • Encourage software developers to participate in the contest

Results

3,100+
social media visits
3,500+
interactions with SAP Coder posts
38%
share of team and individual contest registrations

What we did

We created copy and visual content for the marketing campaign to promote the contest on social media (Facebook and VK.com). We carried out an advertising campaign. We developed and set up a promotion campaign on Facebook, with live streaming of the contest finals.