Schneider Electric Exchange
Schneider Electric Exchange is a marketplace for digital solutions and resources, a digital community for experts and a network of energy management solution suppliers.

Objectives

The project targets managers and senior specialists of industrial companies as well as developers and providers of process automation systems, SCADA and automated dispatch control systems in CIS region.

  1. Increasing brand awareness
  2. Informing the target audience about opportunities of the platform
  3. Building user base

Results 

We used a range of channels, including social media and partner integrations, to ensure the best results. We created a chain of messages to show our target audience how they can benefit from the platform.

In this two-phase campaign, we collected information about the effectiveness of marketing channels and used this data to polish our strategy.

26%
conversion
$2.48
cost per lead

What we did

We developed a content plan and created copy and images based on the client’s guidelines. We promoted the project on social media (Facebook, Instagram, LinkedIn and VK.com) and via partner channels, including monitoring and analytics.