Bank (NDA). Game
We created a game that is simple and interesting to teach children financial literacy. The game shows kids how to manage their savings wisely, tells them about financial products and services and demonstrates how not to become victims of fraud.
  • Children face serious financial threats as much as adults.
  • Many schoolkids have savings, use bank cards, and make purchases online.
  • However, ordinary educational materials are too complex and boring to attract attention and enable schoolchildren to learn basic financial terms.

That’s why we created a fun educational game.

Watch a short teaser

Result

The game became part of a large educational project. It is popular among children and adults.

23,000
people have played the game
16 minutes
average duration of the game
40%
played more than once

What we did

Research

To get immersed in the experience of schoolchildren, we conducted interviews with kids aged 10 to 17 and found out about their experiences with money and their preferences in games, as well as what they associate financial terms with.

Research results
61%
of children are familiar with financial terms
40%
of schoolchildren already have savings
87%
of children get pocket money
31%
of schoolchildren play every day
25%
play less than once a week
10%
play several times a week

Thanks to our research, it became clear which threats we needed to tell children about and what tips to include in the game. We found out the interests of the target audience and chose the genre: a classic platformer with several levels. We made up characters that would be associated in the kids’ minds with financial terms and threats.

Concept

Kids like stories about magic and miracles, so we weaved financial terms into a fairy tale plot.

  • The main characters in the game are a boy called Vanya and his sister Polina.
  • They’re saving up for a gift for their mom.
  • But the piggybank with all their savings is taken by an evil wizard.
  • The kids chase the villain into a magical world full of challenges and traps.

Illustrations

While plotting the storyline, we began drawing the game world characters: the protagonists, their assistants, and villains.

First, we drew sketches by hand and chose the images. Then we rendered them in colour and started prototyping game levels.

Prototypes

It was important for us to make the game simple and yet interesting. That’s why we conducted the first tests before we started programming. We compiled paper prototypes of the levels and placed obstacles and hints in them.

Animation

To make the characters and the game world come alive, we used sprite animation. Each sprite is a specific movement, jump or step. For a smooth animation of the main characters, we needed 30 sprites and 40 more to create an authentic game world.

Сharacters

Game interface