Sentius is a startup developing easy-to-use AI agents that improve the efficiency of business processes.


The Sentius team needed a brand identity that would feel bold, memorable, and distinctly tech-driven.

We built the branding for this young AI company around the idea of visualizing how neural networks process data.

The image of a multifaceted prism turned out to be a perfect metaphor for this concept. Just as light refracts through a prism, splitting and then recombining into a focused beam, data in a neural network passes through multiple stages of transformation before becoming a precise result.

We integrated the prism metaphor directly into the company logo. The idea of data flow transformation is expressed through both the graphic mark and the typography.

The concepts of multidimensionality and layering formed the foundation of the key visual elements: graphics, illustrations, icons, as well as the design of the website and presentations.

We carried this idea into the Sentius website design and created an animated 3D prism as the hero image on the homepage.