IQaaS, an Australian company, provides specialized M&A consulting services.

To define IQaaS's brand identity, we analyzed the top 10 M&A companies. We presented our findings to the client in a mood board, which highlighted the key characteristics of their competitors' brand identities. This helped us identify opportunities to create a more impactful and distinctive image for the new brand.
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The final decision came down to two styles: the classic "old money" aesthetic and the open, efficient Swiss style.

We found a perfect balance by combining elements from both styles to create a unique visual solution.
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The core visual idea behind the logo and brand identity is upward-trending graphs. We integrated this concept into the letterforms of "AA" and used these elements throughout the branded materials.

We created a brand guideline document for the client, along with mockups for key brand assets.
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We developed a unique brand image that will allow IQaaS to confidently position itself among major industry players. Our work included creating the brand identity, social media designs, presentations, and a comprehensive brandbook.