What we did
Research
To get immersed in the experience of schoolchildren, we conducted interviews with kids aged 10 to 17 and found out about their experiences with money and their preferences in games, as well as what they associate financial terms with.
Research results
61%
of children are familiar with financial terms
40%
of schoolchildren already have savings
87%
of children get pocket money
31%
of schoolchildren play every day
25%
play less than once a week
10%
play several times a week
Thanks to our research, it became clear which threats we needed to tell children about and what tips to include in the game. We found out the interests of the target audience and chose the genre: a classic platformer with several levels. We made up characters that would be associated in the kids’ minds with financial terms and threats.