Engineers, architects, and technical specialists form the project’s target audience. That’s why we worked out a script that replicates the experience of a Dassault Systèmes product user. Each step was accompanied by information about the company’s programmes, which are used at different design stages. This way, we presented the company’s products in conjunction with the brand.
We wanted the app design to be both logical and intuitive, so we looked carefully for loops, extra steps, and logical gaps in the non-linear scenario.