Betterhand, a fintech company providing automated trading services, received a new brand identity from our team. Based on this updated visual system, we designed a completely new corporate website.

We developed a new website design that reflects the brand’s updated visual identity. The website positions the company in the market and clearly communicates Betterhand’s values, services, and capabilities.

Betterhand specializes in algorithmic trading. The company has developed its own proprietary automated trading platform. The team consists of financial experts with many years of experience in global trading. The company is based in Switzerland.

Betterhand operates at the intersection of two domains and philosophies: technology and finance, innovation and conservatism. We analyzed references and benchmarks across both directions to find the right visual and strategic balance.

We also mapped user journeys and conducted an SEO audit. These insights formed the foundation for identifying optimal usability solutions and improving the site’s performance and structure.

Based on user analytics, we developed a prototype incorporating UX/UI best practices. Our team focused on addressing the needs of a highly specialized professional audience.

The core idea of Betterhand’s brand platform is result orientation — sharp focus, nothing excessive. For the website, we created a restrained design with a strong emphasis on content clarity.

We applied principles of Swiss design:

Typography became a key element of the visual style. We used a combination of TT Firs Neue — with its precise geometric forms for bold headlines — and TT Firs for clean, highly legible body text.