Betterhand — a fintech company specializing in automated trading — developed its original style 15 years ago. Today, the company has reached a new level and is expanding into new markets. We created a new visual identity for Betterhand to reflect this growth.

We updated the corporate identity: designed a new logo and applied the new brand visuals across the website. We also created presentation materials, social media assets, and branded merchandise.

We created a tone-of-voice matrix that included competitors and market benchmarks to define Betterhand’s positioning within the fintech landscape.

The client team prepared a brand platform to support the rollout of the updated brand.

We decided to create a custom typographic logo. Our type designer refined the letterforms to align with the new positioning — adding distinctive shapes and a more balanced overall structure.

The mathematical “greater than” symbol (>) became part of the logo. Betterhand is more than just a trading company or platform — and this symbol became a key element of the brand’s visual language.

The new Betterhand identity needed to embody the brand’s values: directness, focus, and performance. We chose simplicity and geometric clarity as our main visual principles.

For headlines, we used TT Firs Neue with its strict geometric forms. For body text, TT Firs was selected — a clean, readable typeface that works well across both large and small formats.

We developed three palettes:

We demonstrated how the identity system works across multiple formats and communication channels — including complex financial data visualization.

The use of linear geometry and clean, balanced shapes proved to be highly versatile. This approach ensures consistency and scalability across all touchpoints: presentations, social media, and merchandise.

We built a cohesive new visual identity system.
Betterhand now has a complete set of brand tools for communication: