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US International Film & Video Festival 2020

Communication: Employee/Internal-Oriented

US International Film & Video Festival 2020

Communication: Employee/Internal-Oriented

Objectives

The project targets managers and senior specialists of industrial companies as well as developers and providers of process automation systems, SCADA and automated dispatch control systems in CIS region.

Increasing brand awareness
Informing the target audience about opportunities of the platform
Building user base

Похожий кейс

Как мы проводили аудит географического проекта

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Results

We used a range of channels, including social media and partner integrations, to ensure the best results. We created a chain of messages to show our target audience how they can benefit from the platform.

In this two-phase campaign, we collected information about the effectiveness of marketing channels and used this data to polish our strategy.

26%

conversion

$2.48

cost per lead

Сайт проекта

Приложение

What we did

We developed a content plan and created copy and images based on the client’s guidelines. We promoted the project on social media (Facebook, Instagram, LinkedIn and VK.com) and via partner channels, including monitoring and analytics.

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Review

Leysan Zigangirova,

Digital Marketing Lead, DX

On behalf of Microsoft DX, I would like to say a huge thank you to Beavers Brothers for productive cooperation and active involvement in the advertising campaign for the Microsoft Developer Tour.

Once again, Beavers Brothers proved its advanced expertise and professionalism.

We wish your team great success and prosperity and hope to work with you again soon.