Brand Platform, Naming, and Visual Identity for a Fintech Product
We crafted a dynamic brand identity for a specialized banking solution
About the Client
Toki.Solutions has developed a streamlined solution for the rapid integration of bank products with Visa and Mastercard's tokenization systems. It enables banks to tokenize their customers' card data, replacing sensitive information with a digital identifier for secure payments.
Objectives
The client needed to develop a brand, visual style, and marketing template package to facilitate the product's market launch. As the brand release was scheduled to coincide with industry events, the deadlines were absolutely firm.
What we did
Our team conducted a thorough analysis of the product's features and the tokenization solutions market. We worked closely with the client to understand their branding preferences and vision for the product. Together, we selected a straightforward and catchy name.
In crafting the brand's visual identity, we paid close attention to representing its core values: speed, efficiency, and ease of use. The logo design incorporates these three key values into a stylized letter 'T'.
We developed a comprehensive design system for the new fintech brand, including:
A dynamic logo
Primary and secondary typography
A brand color palette
A library of branded icons for promotional materials
Graphic elements for illustrations and usage examples
A presentation template
Social media designs
A photo library for brand materials (presentations, social media, etc.)
A visual style for AI-generated illustrations
Result
We successfully branded the new fintech product:
Established a bright and dynamic visual style
Produced a comprehensive style guide for implementing the new style and provided easy-to-use templates for presentations and social media
Completed the project within the compressed timeline
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